A study on understanding Consumer Awareness, Preference and Perception towards Cadbury’s emotional branding

Abstract

The project is a research study aimed at understanding the impact of emotional branding on consumers' minds, influencing their purchase decisions, whether consciously or subconsciously. Our study would examine how Cadbury's emotional branding affects consumers' preferences and perceptions. We would also gauge the brand awareness Cadbury has built among its consumers. The study attempts to understand the variety of emotions that attract and influence the purchase decisions, it also examines the various emotional tactics that Cadbury uses to promote its brand. Cadbury has been one of the most celebrated chocolate brands for decades because of its emotional branding, campaigns, and other factors, which will be further researched in depth in this project. The study aims at using various Behavioral, financial and marketing analytical tools to examine the emotional branding perspective for Cadbury across India and Abroad. specifically United kingdoms which stands as parent to Cadbury.