Website Development with E-Commerce Integration and Business Strategy

Abstract

This Capstone Project provides an end-to-end design, development and strategic analysis of a full-stack e-commerce application developed on behalf of WeHear Global Innovations Pvt. Ltd., an Indian audio-technology company specialising in open-ear and bone-conduction audio devices. The platform was intended to be a direct replacement of the company existing WordPress based web site, which lacked the technical infrastructure to support current e-commerce workflow, a B2B distributor channel, and a scalable administrative system. The technical side, which included three BTech Computer Science and Engineering students, developed the entire platform using React.js on the frontend and Node.js and Express.js on the backend and MongoDB Atlas as a cloud-native database. The system is characterized by a self-built administrator panel that has Role-Based Access Control (RBAC) that supports five different user roles: Super Admin, Product Manager, Content Manager, Distributor and Customer. The WeHear is facilitated by a purpose-built B2B distributor module which allows the company to allocate products and track the orders using intermediary distributors - something that was not possible in the previous system. Checkout flow is structured into a three-step process with the integration of the Razorpay payment gateway, that supports Credit Card, Debit Card and NetBanking transactions. The business component, which was performed by two BBA Finance and Accounting students, included a rigorous data-driven analysis of the competitive positioning of WeHear, its pricing structure and the strategy used in its distribution channel. The study relied on systematic competitor benchmarking on more than 70 global and Indian brands, platform-based commission and margin modelling, a structured Google Ads key analysis of all the three product lines. The integrated deliverable will be a production-ready, commercially viable platform that will resolve the identified technical constraints of the original site and will provide WeHear with a structured, scalable foundation to both B2B and B2C performances. This report documents the complete methodology, system architecture, development process, business analysis, results and recommendations on the future.