Working capital management and b2b marketing strategies of textile processing house rohini fabtex

Abstract

This study will analyse the relationship between the working capital management and B2B marketing in a textile manufacturing company as a background. The issue of working capital management that involves the control of short or current assets and liabilities ensures easy liquidity, profitability, and sound financial environment of the firm. Efficient working capital management is the key linchpin to the textile industry that when confronted with the challenges of inventory management, cash flow optimization, and credit management- it stands tall. The aim of this paper is presented by means of factors that play the role of working capital components as inventory, accounts receivable, and accounts payable, and the influence on business results throughout the financial condition of the firm. Besides this, the paper investigates the impact of advanced inventory management systems, planning capacity and strong credit evaluation standards on the efficiency of the business activities and profitability. On the same token, the paper also investigates B2B marketing approaches that play a pivotal role in textile companies expansion as well as market competition. It highlights the fact that asset creation of own distinct value proposition plays a critical role, introduction to digital marcomelan platform helps and also, creation of customer bonds becomes an essential component to achieve this whole objective. If electricity firms combine successful working capital management with strategic B2B marketing operations, the companies can maximise financial performance, distinguished market situation, and long-term sustainability in the business of today. Through this, they can gain a competitive business landscape.