Strengthening marketing and financial performance for wonderize a sanitary pads company

Abstract

The project aims at solving the financial and marketing constraints that are a hindrance to Wonderize which is a sanitary pad startup established in 2015. It is interested in coming up with solutions for increasing marketing strategies and getting into new markets among modern retail consumers. The research has to first understand what exactly Wonderize is going through before giving any final solution as it concentrates on what can actually be implemented rather than what should happen in theory.It considers the effectiveness of various tools such as marketing campaigns, product packaging, and communications through market study within the market, their preferences, where they positioned, and their demography. The financial analysis is also concerned with the important variables such as sales, costs, and profitability to determine the patterns and possibilities. The project is very narrowly focused on the financial performance, marketing strategies and interaction among the Wonderize. With the purpose of strengthening Wonderize's market presence and the expansion of its overall activity, it is necessary to connect financial decision with marketing campaigns. The objectives include identification of deficiencies in marketing plan along with financial imbalance, accordingly, feasible solutions are offered with an appropriate expansion plan. The final principle of this scheme is to guide Wonderize to the direction of its competitiveness and long-term sustainability in the sanitary pad industry.