Entering The Brain Of The Consumer – Building Brands That Connect (Video)

Simple item page
dc.contributor.authorDayal, Sandeep.
dc.contributor.authorMiglani, Ravi.
dc.date.accessioned2022-03-25T11:16:20Z
dc.date.available2022-03-25T11:16:20Z
dc.date.issued2022-02-19
dc.descriptionIn this session of The Conversation Series, Sandeep Dayal, Managing Director and EVP at Cerenti Marketing Group, LLC, and author of ‘Right Between The Ears: How to Use Brain Science to Build Epic Brands’ discusses alternative methods of developing modern power brands which have the potential of making lasting connections with Professor Ravi Miglani, Professor of Practice of Management, and Director, Executive Education, Ahmedabad University. In the course of the discussion crucial questions are addressed: What are the best ways to build a brand? Is it good to emotionalise the brand? Emotional brands can make one laugh and cry – but does that enhance the value of the brand? Should we communicate the rational benefits of the brand? Do consumers make brand choices consciously or subconsciously? Do consumers buy a brand because it makes them feel good at an instinctive level, or do they buy because the brand stands up to rational deliberation?en_US
dc.identifier.urihttps://www.youtube.com/watch?v=yV77XrfQGlQ
dc.identifier.urihttp://ir.ahduni.edu.in/xmlui/handle/123456789/1695
dc.language.isoen_USen_US
dc.publisherAhmedabad Univesity, Ahmedabaden_US
dc.subjectBrandsen_US
dc.subjectBrandingen_US
dc.subjectConsumeren_US
dc.subjectThe Conversation Seriesen_US
dc.titleEntering The Brain Of The Consumer – Building Brands That Connect (Video)en_US
dc.title.alternativeThe Conversation Series | Entering The Brain Of The Consumer – Building Brands That Connecten_US
dc.typeVideoen_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
8.pdf
Size:
143.21 KB
Format:
Adobe Portable Document Format
Description:
The Conversation Series | Entering The Brain Of The Consumer – Building Brands That Connect
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

2022