How transnational fans can drive the globalization of region-specific sports

Abstract

With an emphasis on contrasting domestic and international supporters, this study investigates the behavioural and financial aspects of sports fanaticism. Understanding fan motivations and spending habits is crucial for international sports marketers at a time when sports transcend national boundaries and digital interaction redefines connection. Through a mixed-methods approach that includes statistical regression, chi-squared tests, and a structured survey of 252 respondents, this paper examines the differences in time, money, and emotional participation amongst fan types. The results show that, in spite of accessibility obstacles, transnational fans are frequently more monetarily and behaviourally involved. Key insights into how region-specific sports might increase their appeal globally are provided by the study, which also assesses the influence of digital consumption habits, local loyalties, and motivating variables