Does using behavioral techniques as marketing strategies impact consumer choice in the food ordering sector?

Abstract

Online purchasing has gained popularity in recent years, due to its versatility and ease of use. The internet's spectacular expansion has influenced online shopping since it offers countless options for services and products, instantaneous interaction, product personalization, and quick shipping. Retailers must provide additional internet services to stay relevant in the congested food sector. A few academics also focus on the interactions of online meal delivery (OFD) services with users. To understand this sector and its impact on consumers, the research topic for the paper is- Does using behavioral techniques as marketing strategies impact consumer choice in the food ordering sector