The simply salad

Abstract

The report talks about a Salad brand that is fulfilling people's diets with healthy options. We, as a group, have tried to design future offline marketing strategies, frameworks, and expansion plans for the business to help it function in an organised manner. All future proposals in terms of strategies and frameworks have been made based on our learnings during the programme and research conducted in terms of the industry, customers, demand, and market size. All the strategies and frameworks can be applied to the business, they will give direction. The designed proposal and ideas can be tested, and trial and error can be done by implementing them in the business as and when possible. It will need investment , infrastructure, and manpower to implement the proposed strategies. Through the takeaways from the survey, we find out that the company still needs to work on brand awareness.