Analysing and improving sales, visibility and marketing of café

Abstract

This study analyzes café marketing approaches to boost sales performance and visibility and digital marketing capabilities in Ahmedabad's market through an investigation of consumer actions and behavior. The research employs a combination of primary consumer survey data and owner interview responses together with secondary report data to determine performance influencing factors.Research results demonstrate that young adults make up most café consumers while the major factors affecting their choices belong to food quality taste combined with cost affordability alongside pleasant environments and sanitary conditions. The digital platform Instagram establishes a vital function by influencing customer perceptions as well as their interactive involvement. Successful content strategies that use Instagram Reels with attractive graphics and seasonal menu offers drive better brand exposure and recall. A combination of digital payment solutions and online promotions through technology allows customers to enjoy better convenience and satisfaction. The effectiveness of three behavior-based marketing techniques such as scarcity and social proof and anchoring helps drive consumer decisions toward buying products.Marketing strategies need to pair up with customer psychological understanding and lifestyle patterns according to research findings. Café owners and marketers can now use the project results to enhance their market standing within the youth-focused competitive landscape.