Consumer perception influenced by misleading claims in health positioned products

Abstract

With the rising trend of health consciousness among consumers, the demand for health-positioned packaged food products has significantly increased. This study investigates how misleading packaging design elements, visual cues, and health-related buzzwords affect consumer perception and decision-making. Through a mixed-method approach combining quantitative surveys and qualitative in-store observations, the research highlights how packaging visuals such as color, typography, symbols, and strategic placement on shelves influence consumers more than factual nutritional content. Findings reveal a prevalent “health halo” effect where consumers unconsciously associate attractive packaging and health-related claims with product healthiness, often disregarding nutrition labels. Social media influencers and food activists have begun exposing such deceptive practices, emphasizing the need for greater consumer awareness and regulatory clarity. The report concludes with practical recommendations like AI-integrated apps, traffic light vending machines, comparison scales, and interactive in-store initiatives aimed at bridging the gap between consumer perception and product reality. The study underscores the critical importance of informed decision-making, ethical marketing, and transparent labeling in promoting healthier food choices.