Journalism is Dead, Long Live Journalism: Quest for a New Business Model (Video)
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Ahmedabad University, Ahmedabad.
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In this session of The Conversation Series, Rohin Dharmakumar, CEO and Co-Founder, The Ken, and Professor Ravi Miglani, Professor of Practice of Management, Director, Executive Education, Ahmedabad University, discuss the challenges and strategies for monetising content. They also address wide-ranging questions such as: Are subscriptions and paywalls just another fad? Can journalism be a product? How is subscriber-centric journalism designed? Except for a few erudite loyal readers, who will pay for content? What about podcasts, should they continue to be free? What are the business processes in such subscription-based organisations?