The global gateway : supporting indian msme's in achieving worldwide success

Abstract

Micro, Small, and Medium-sized Enterprises (MSMEs) have the potential to emerge as the backbone of the Indian economy and continue to be an engine of growth if an environment-friendly policy framework and enabling infrastructural support is made available for its functional operations. The study provides a framework that could enable Indian MSMEs to enter into the international market by addressing the gaps and difficulties that currently exist. The report provides valuable insights into the factors influencing businesses, motivation to expand internationally, highlighting the significance of individual beliefs and perceptions, as well as the economic and governmental factors. The findings of the study suggest that in order to make a place for themselves in this competitive market, it is crucial that the companies (MSMEs) update their marketing techniques and strategies to gain competitive advantage in the market. The data collected shows that customer trust and brand building are the most significant challenges, followed by digital marketing, lack of technology, limited digital presence, and lack of regulatory compliance.