Evaluating the feasibility of establishing a flagship store in ahmedabad for freakins.

Abstract

The idea is predicated on the viability of opening a flagship FREAKINS store in Ahmedabad. The project will feature the optimized working strategy that FREAKINS can put into practice in order to expand.The company is currently targeting the Gen Z audience and the online market. After opening a flagship location in Mumbai, the company plans to open locations in Delhi and Ahmedabad.We will concentrate on market penetration, market development, product development, diversification, growth matrix, risk, financial resources, legal obstacles, and social media. Surveys to be conducted to understand consumer preferences of the products that the brand offers. This will help in researching the market and produce a comprehensive plan including the evaluation of the current operations of the company, laying out funding requirements and suggesting a new business and marketing plan for FREAKINS to establish a presence in Ahmedabad. The goal is to successfully launch a profitable street fashion store in Ahmedabad.