Effect of tax regulations on airbnb’s marketing strategy

Abstract

This capstone project intends to look into the taxation issues and legal obligations Airbnb confronts across some of the most visited tourist destinations around the world and eventually determine how these can modify Airbnb's strategies towards marketing and operations by looking into other regions. The key objective here is determining what sort of Airbnb tax, fees, and regulations are common in major cities. Study different tax issues that affect Airbnb's marketing motivations of attracting hosts and guests in the market. Evaluate Airbnb's marketing strategy flexibility which helps the firm deal with different tax complexities practiced by various regions. I was commenting on marketing approaches in countries with high taxation difficulty as compared to countries with fewer tax complications. Analyze the marketing strategies of Airbnb and offer recommendations on how to make them better while minimizing agents’ impact globally. The paper included Airbnb's proposition, business model, target market, customer relationships, cost structure, revenue sources, and marketing techniques like branding, digital marketing, influencer marketing, etc. evaluate Airbnb's SWOT, market, and competitors. A particular segment will assess taxes and regulations in India, Europe, and the USA, while another will examine the related issues in Asia, Australia, and New Zealand. There is an added focus on the hospitality industry in India, which is also explored.