Perish First, Perform Later: Radical Business Transformation for Organisational Success (Video)
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Ahmedabad University, Ahmedabad.
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At this session of The Conversation Series on the topic ‘Perish First, Perform Later: Radical Business Transformation For Organisational Success’, Professor V ‘Paddy’ Padmanabhan, The Unilever Chaired Professor of Marketing, and Academic Director, Emerging Markets Institute, INSEAD, and Professor Mahendra Singh Rao, Associate Professor, Amrut Mody School of Management, Ahmedabad University, discuss what business leaders should do to succeed in this increasingly complex and fast-changing business environment. In the process, they address crucial questions: Can business leaders afford to continue seeing the new world through old glasses? Is there a new way to develop strategy which can help businesses to thrive in this firestorm of changes?