Decoding The Wellness Utilization Gap: A Behavioral Gamification Strategy For Ahmedabad University Students

Abstract

University students often face challenges in sustaining physical and mental wellbeing due to multiple factors in their lifestyle despite the availability of wellness resources. Through this study, we examined the gaps between awareness and utilization of resources, and explored how we could integrate behavioral interventions to overcome these gaps. We used a mixed method approach with focus groups, surveys and semi structured interviews to identify the barriers that students faced, and we found that although they were aware, there was friction that hindered behavioral change. Using principles of nudge theory, we proposed gamification to create sustainable motivation. Such student centric interventions can bridge the utilization gap and promote wellbeing in a positive way.