Innovations in marketing, finance, and operations for sindbad consultancy's culinary ventures

Abstract

Sindbad Restaurant Consultancy, a subsidiary of CityShor Ahmedabad, is an end-to-end restaurant project consulting firm that provides total solutions for food centric businesses- from thinking about a cafe or a restaurant to making and running the whole set-up. We, a team of five students, with a major in marketing, finance, and operations worked on this project which is aimed at refining Sindbad Consultancy’s operational processes, devising marketing strategies for their upcoming projects, and working on an effective inventory management model for their existing cafes. We worked on this live project where we helped with their current marketing approach for promoting new restaurants or cafes, and worked on making a solid database of influential people in Ahmedabad who might be genuinely interested in new restaurant launches. We also worked on making a new inventory model for two of their existing cafes in order to keep a track of the food cost. The objective behind doing this is to ensure sustained growth and excellence for the consultancy as well as their clients, enhancing the overall experience for their customers.